Flavor and Tradition

"At the end of the day, flavor and tradition will win."

Marissa and Mark Gencarelli’s focus on crafting delicious tortillas won Yoli a coveted James Beard award for Outstanding Bakery. This journey pulled Mark out of the corporate world, and he’s found tremendous satisfaction in building the company with Marissa. “When it’s your product,” says Mark, “it just hits different.”

"Sharing my culture is just a privilege," says Marissa. "I'm just very fortunate that I get to share something that I love so much, that I care so deeply for," she says. "I don't want to see it disappear."