Online & Social

 

Connect directly with our audience online and through social media

 

Our nationwide television presence points our audience to the tasteMAKERS’ site for additional content, recipes and outtakes. Our online engagement is growing exponentially, and we can leverage that digital presence to tell our partners’ stories through custom content, promotional videos, targeted social campaigns, giveaways and more.

Brand Integration Opportunities

tasteMAKERS partnerships are customized to our partners’ goals and can include:

  • Custom content development, including feature writing and video production

  • Social media campaigns to include product giveaways, custom Instagram and Facebook stories, product launches, event promotion and more

  • Sponsored newsletter to our opt-in email list

  • Recipe development, augmented with process slideshows and cooking videos

 

Website Traffic

12,500

unique visitors Jan 20 - Feb 18, 2020

20,800

page views Jan 20 - Feb 18, 2020

64,200

unique visitors since series launch in October 2018

160,200

Page Views since series launch in October 2018

153.4%

yoy growth in unique visitors

195.4%

yoy growth in page views


E-Newsletter

More than 4500 opt-in subscribers
45% average open rate
8% conversion rate


Facebook

28 Day Facebook Impressions

Jan. 6, 2020 to Feb. 2, 2020

Facebook Followers

Women 57% / Men 42%

Instagram

3-Month Instagram Audience Growth: 28%

Instagram Audience

Women 57% / Men 43%

Twitter

Twitter Impressions: 12-month total 289,300

August 2019 to January 2020

3-Month Twitter Follower Growth: 12%