Meet the Makers
Memorable live experiences
Meet the Makers – a companion to the successful national public television series tasteMAKERS – is a series of unique on-the-ground event experiences showcasing innovative culinary makers, chefs and farmers held in nine key markets that offer an array of brand integration opportunities for sponsors to directly connect with an engaged, educated, curious audience.
This unique multi-media experience features a live stage show that screens segments from the series and brings the people featured in the episode up on stage with host Cat Neville for interviews and cooking demonstrations. The hour-long live show is followed by a pop-up Makers Market where guests can eat, drink, shop and directly interact with vendors.
The event is designed to be casual and fun and engaging — a there are numerous opportunities to leverage these events to build brand awareness and deepen connections through customized partnerships.
Brand Integration Opportunities
Meet the Makers partnerships are customized to our sponsors’ goals and can include:
Prominent brand recognition (verbal and signage) on stage
Items placed in totes given to each guest
Social media campaign to include tagging, stories and product offers (learn more about our social media audience here)
Products featured in live cooking demos
On-stage product giveaway
Brand videos deployed on social
Live activation at the Makers Market
Logo woven throughout event collateral
Logo and link inclusion on tasteMAKERS’ website
Private Maker Experience
Multiplatform broadcast sponsorship packages can include private VIP experiences separate from the main event, such as an after party with an opportunity for custom local activation by the sponsor in each city.