It's not about the chocolate. It's about the chocolate.

"When we're talking about fifth graders in Springfield, Missouri, that we're working with, or we're talking about young women who we provide feminine hygiene products for, or children that we're feeding in a kindergarten class in the Philippines, that's not about chocolate," says Askinosie Chocolate founder Shawn Askinosie. "It has absolutely nothing to do with chocolate. It has to do with mutuality and kinship. Those are the character traits of who we are as a company.”